Re: Context is the new battleground between Android and iOS

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http://scobleizer.com/2012/09/12/context-is-the-new-battleground-between-android-and-ios/

Blog Post by Robert Scoble

In this blog post, technology expert interviews the uprising companies in the smartphone app market, and analysis the growth of each particular industry. The post is extensive and informative, the author showed expertise in the field he is analysing.

The answer to the question of growth in app markets between Android and iOS was answered in this blog post, Scoble took on another look at the market, identified that although more Android handsets have been purchased, the profitability of the app market lies within iOS. The investigation Scoble made that showed iOS users purchase more apps than Android users is valuable information to app development firms. These firms act on the basis that they want to maximise their profitability. And although, as stated in the article, it takes a shorter time to introduce new apps into the Android market, the ultimate goal firms want to reach is long term profits. If by going into a market with high barriers of entry but also high profits, companies will do it.

As a conclusion, the information and analysis provided by Scoble not only identifies the trend of app usage regarding to different smartphone operating system but also provides the knowledge of the size of market share of each choice.

Re: Why Should Apple Buy Nokia?

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https://blogs.ubc.ca/maciekpiskorz/2012/10/08/why-should-apple-buy-nokia/

Blog post by Maciek Piskorz

In this post, the author stresses the potential growth and advantages for Apple if the company were to purchase the Finnish cellphone giant Nokia. The author states that by buying Nokia, Apple will benefit from the navigation technology developed by Nokia and their TV streaming app. The list of benefits goes on and on, but buying a company isn’t that simple.

Apple strives to differentiate themselves from others in the market; the introduction of iOS and Macintosh all show that Apple is willing to spend money into research and development in order to mark themselves as a different company in the industry.

Moreover, Nokia smartphones run on Windows, the biggest competitor for Apple’s Macintosh. It would be hard to get over the “Apple-ego” to collaborate with Windows for the features they can develop with their current assets. As a conclusion, although it will be beneficial to both companies in a lot of way if Apple were to purchase Nokia, there are some barriers that will be harder for Apple to overcome than simply developing new technologies.

Re: Nokia is Due for Comeback or Failure?

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https://blogs.ubc.ca/anitakong/2012/09/28/nokia-is-due-for-comeback-or-failure/

Blog Post by Anita Kong.

In the blog post, Anita stated the next cards the Finnish firm would like to play in the game of smartphone competitions. The late entry into the field indicates that Nokia will face the toughest competitors it has ever since the establishment of the company. Nokia made the wrong decision by not developing smartphones when the idea was still relatively new, this choice has led to consequences the company has had to bear up until Lumia was developed.

In Anita’s post, it is said that the phone is to be priced above the Samsung Galaxy S III but below the iPhone 5. Moreover it has distinguished itself from the iOS and Android branch and paired up with Windows instead. As argued in the blog post, this is a risky move for a firm like Nokia, if they were to successfully attract consumers into this fairly new territory, they would have opened up a whole world of possibilities for themselves. Nevertheless, the risk they may face has already acted on RIM’s Blackberry, its separated market is now facing deterioration and it’s up to these companies to determine whether this is a risk worth to take.