https://blogs.ubc.ca/anitakong/2012/09/28/nokia-is-due-for-comeback-or-failure/
In the blog post, Anita stated the next cards the Finnish firm would like to play in the game of smartphone competitions. The late entry into the field indicates that Nokia will face the toughest competitors it has ever since the establishment of the company. Nokia made the wrong decision by not developing smartphones when the idea was still relatively new, this choice has led to consequences the company has had to bear up until Lumia was developed.
In Anita’s post, it is said that the phone is to be priced above the Samsung Galaxy S III but below the iPhone 5. Moreover it has distinguished itself from the iOS and Android branch and paired up with Windows instead. As argued in the blog post, this is a risky move for a firm like Nokia, if they were to successfully attract consumers into this fairly new territory, they would have opened up a whole world of possibilities for themselves. Nevertheless, the risk they may face has already acted on RIM’s Blackberry, its separated market is now facing deterioration and it’s up to these companies to determine whether this is a risk worth to take.