Re: Why Should Apple Buy Nokia?

https://blogs.ubc.ca/maciekpiskorz/2012/10/08/why-should-apple-buy-nokia/

Blog post by Maciek Piskorz

In this post, the author stresses the potential growth and advantages for Apple if the company were to purchase the Finnish cellphone giant Nokia. The author states that by buying Nokia, Apple will benefit from the navigation technology developed by Nokia and their TV streaming app. The list of benefits goes on and on, but buying a company isn’t that simple.

Apple strives to differentiate themselves from others in the market; the introduction of iOS and Macintosh all show that Apple is willing to spend money into research and development in order to mark themselves as a different company in the industry.

Moreover, Nokia smartphones run on Windows, the biggest competitor for Apple’s Macintosh. It would be hard to get over the “Apple-ego” to collaborate with Windows for the features they can develop with their current assets. As a conclusion, although it will be beneficial to both companies in a lot of way if Apple were to purchase Nokia, there are some barriers that will be harder for Apple to overcome than simply developing new technologies.

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