Since the introduction of the brand, HTC and its investors has seen a lot of ups and downs in their share prices and not always for the best. In this article dated in 2011, HTC sues Citi in Taiwan for publishing false information that led to a sharp decrease in share price.

Referring to this article, there are two points to be noted. First, and most obviously, share price depends on external predictions of sales. However, this article also shows that lawsuits can be used as a tool to manipulate how investors think of the brand, and in turn influence the share prices. As stated in the article, this gesture from HTC is to show investors the company isn’t doing as bad as is shown on paper, as a desperate attempt to save its free-falling share price.

It is hard to say whether the share price of HTC will increase enough to be considered “back in the game”, but in this ever changing market of smartphones, it is hard for HTC to cling on using a sense of patriotism of the Taiwanese, as this was once their biggest selling point. HTC will have to prove to consumers and investors that their products can compete with the big brothers of the field, Apple and Samsung.