Today, I plan to blog about an intriguing video I stumbled across on YouTube. I am not necessarily proud of how I came across it though…it was one of those days when you get lost in the YouTube world and start clicking on the side bar clips for countless number of hours for no apparent reason. Please watch this video before you continue to read through my blog post:
Microsoft Advertising launched this interesting clip quite a while ago; however, I still think it is relevant in today’s world of Marketing. Microsoft has communicated that one of the main problems faced in both agencies and large corporations today, is the lack of connection between consumers and advertisers. Advertisers must not be reluctant to change their campaign initiatives in the marketplace. This is important to keep in mind, as consumers tastes can vary, especially in today’s world as we constantly see vast changes in technology. Products and services are so readily available online, and this causes consumers tastes to change quickly as information is so accessible.
Canadian Marketing Company Inventa had no issue connecting consumers with CIBC- their client- this past summer on a project in Toronto, Canada. The project values the practice of experimental marketing. This is a great technique that can bring any consumer and company together to form a fostered relationship. This clip really illustrates the type of work Inventa values to help out their clients such as CIBC.
It is important, as a company, to get out of a comfort zone, and approach things a little differently. Adding value in the consumer’s life is of upmost importance if a company plans to succeed. In the first video clip, the lady (the consumer) mentions to the man (the advertiser) that “they aren’t talking anymore” and she wants “a divorce” – I think CIBC solves this problem by connecting with lives of their consumers. The man (the advertiser) reflects many companies that are completely off track consumers, who stick to their old traditional styles of marketing, which will evidently cause consumers to shift their consumer-preferences and go try out a new branded product, or service.
