{"id":61,"date":"2011-11-19T18:14:32","date_gmt":"2011-11-20T01:14:32","guid":{"rendered":"https:\/\/blogs.ubc.ca\/austinsmith\/?p=61"},"modified":"2011-11-25T00:14:12","modified_gmt":"2011-11-25T07:14:12","slug":"only-gopro","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/austinsmith\/2011\/11\/19\/only-gopro\/","title":{"rendered":"Only GoPro"},"content":{"rendered":"

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Recently I stumbled across a particular blog<\/a> from GoPro’s company blogsite. After reviewing the blog I was intrigued to learn more about the company.\u00a0Nick Woodcock, successful entrepreneur, never intended to be where he is today. Mr. Woodcock tells his story<\/a> on how he created the GoPro Camera Company which has revolutionized the video camera industry. The company\u2019s product line is unique to say the least. With less than 10 products\u00a0<\/a>the company maintains incredible reputation world-wide as the top leaders in portable video cameras. The cameras are renowned for their \u201ccompact design, durability, and mountable convenience.\u201d \u00a0GoPro faces a fairly new competitor in the market, video camera company \u201cDrift<\/a>.\u201d<\/p>\n

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\u00a0I think that GoPro is an exceptional example of a company that has evolved into a powerful brand.\u00a0 The points of difference\u00b9 compared to company Drift include attractive design, expensive look, sleek features, and a great size. The points of parity\u00b2 are the pixel number capacity for each camera. Recently I stumbled across a very entertaining video that is advertising GoPro\u2019s new product. GoPros brand positioning\u00b3 and logo is \u201cclear, distinct, and desirable to competition\u201d and this really becomes clear after watching this video. GoPro is continuing to be a successful company which is attracting the eyes of some many consumers each day.<\/p>\n

VIDEO LINK:The HD HERO2: 2x as Powerful in Every Way<\/a><\/p>\n

\u00a0ARTICLE LINK:http:\/\/www.ibtimes.com\/articles\/238849\/20111027\/gopro-hd-hero2-sports-camera-stunt-wifi.htm<\/a><\/p>\n

BLOG LINK:http:\/\/goprocanada.wordpress.com\/<\/a><\/p>\n

IMAGES:<\/p>\n

http:\/\/b.vimeocdn.com\/ps\/750\/75032_300.jpg<\/a><\/p>\n

http:\/\/www.madyakker.com\/wp\/wp-content\/uploads\/2010\/07\/gopro.jpg<\/a><\/p>\n<\/div>\n

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\u00a0(1, 2) Grams, Chris. “Brand Positioning Tip #1: Points of Parity and Points of Difference \u00ab Dark Matter Matters.” Dark Matter Matters<\/em>. 08 June 2009. Web. 19 Nov. 2011. <http:\/\/darkmattermatters.com\/2009\/06\/08\/brand-positioning-tip-1-points-of-parity-and-points-of-difference\/>.<\/p>\n

(3) Grams, Chris. “Rahm and the Art of Positioning \u00ab Dark Matter Matters.” Dark Matter Matters<\/em>. 01 Mar. 2009. Web. 19 Nov. 2011. <http:\/\/darkmattermatters.com\/2009\/03\/01\/rahm-and-the-art-of-positioning\/>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Recently I stumbled across a particular blog from GoPro’s company blogsite. After reviewing the blog I was intrigued to learn more about the company.\u00a0Nick Woodcock, successful entrepreneur, never intended to be where he is today. Mr. Woodcock tells his story on how he created the GoPro Camera Company which has revolutionized the video camera […]<\/p>\n","protected":false},"author":8358,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/users\/8358"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/posts\/61\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/austinsmith\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}