Location (Why Does Location Matter?, EntrepreneurshipReview)
According to the article ‘Picking the best location for your business’, author Perry King suggests that it is very important for business owners in choosing where to locate businesses, and I agree with him.
Some might think a business which serves good quality goods will always succeed, and there is nothing else has to be considered. This is not the case. Let’s think in this way. Imagine you are very good at cooking pork and you can make barbecued pork with very high quality. Therefore you decide to start a restaurant which serves delicious pork cuisine. For your personal preferences, you like Indonesia, so you decide to start the restaurant in Indonesia. Will this business be succeed? I will say the business is hardly to be succeed. Why? This is because of the location.
Why location is that important in starting a business? Every locations have its customs and traditions, and customers in different locations follow have different preferences based on their local traditions. Owners should consider whether your products or services you provided fit into the local culture. When you decide to start a restaurant which serves pork cuisine in Indonesia, the products that you provide is actually against the local culture in Indonesia (Most of Indonesians are Islam and Pork is strictly forbidden in Islam), which means there is no potential consumers for your restaurant in Indonesia, and your business will not succeed.
So…… Location is IMPORTANT!
Bibliography
- Location[JPG] Retrieved October 3, 2014, from http://miter.mit.edu/why-does-location-matter/
- King, P. (n.d.). Picking the best business location. BBC News. Retrieved October 3, 2014, from http://www.bbc.com/news/business-29027463