- 2012 Tesla Model S. The world’s first premium electric sedan.
Article taken from – http://finance.yahoo.com/news/tesla-shares-fall-reports-second-205008218.html
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The latest Tesla Model S. Revolutionary technology in the world of auto-motives. Although their share prices rose 400% due to the release of their latest Model S, a simple accident can lead to a ‘fiery crash’ of Tesla’s share prices. Obviously, the car has been cleared to be on the road in accordance to federal safety standards. However, when this happens, one should consider the steps a firm must take in order to assure the safety of its customers, and more importantly, assure consumers that they have the situation under control.
Step 1. Just as Tesla Motors did, respond with a statement defending their product. Next, showing that the customer who was involved in the crash is safe and sound, assures customers the consumer is confident in the product. Finally, launching an investigation into the event is crucial.
The message here is that if a company takes the appropriate steps necessary, and responds with why the event occurred, a disaster can be avoided. Further, if a proactive approach is taken, it will also reduce the scrutiny which the firm is under by authorities. This “Hot Wheels” incident is one which was well-managed, therefore minimising damage to the firm.
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See below for the actual video of the Tesla Model S crash!