Reebok

Earlier, I was reading my good friend, Rena Zhou’sblog on Reebok EasyTone. She describes how she feels that the commercials target consumers by solely focusing on how the product raises the butts of females higher, and that the commercials were very sexually suggestive when the camera focused on the actress’s bottom. However, I feel that it is very normal and I do not find it offensive at all. From my point of view, Reebok should be focusing on that selling point where female butts will be raised if you use the product. Reebok shoes have not been good sellers for many years, and seems to have been losing market power in terms of it’s line of shoes. I feel that in order for Reebok to be successful, it must show its consumers that its products can do things that other brands can not. And plus, I don’t feel that the commercial was inappropriate at all, commercials on television in this century are similar to this. I felt that it was humorous, effective, and attractive.