Every November, I find myself counting down the days to that year’s Victoria’s Secret Fashion Show along with hundreds of thousands of other girls across the world. And every year, I watch in amaze and envy as the stick-thin models take to the catwalk. As shown in Rebecca Ketler’s blog, this commercialized production is a chance for the company to display their products for the world on the “perfect” bodies that sell a certain image to young girls all over. Through this extravagant display, Victoria’s Secret is broadcasting the sex appeal of their product by means of exposing their “Angels.” The hour long display of perfection amongst their products entices consumers of all ages to want to look like their models by buying their newest products. As our world is often driven by outward appearances, the company’s selling point through their annual fashion show enhances the desires of their customers and entices new consumers. I completely agree with Rebecca that the show is simply a drawn-out commercial for the company, and it definitely does its job! Victoria’s Secret’s brand, centered around the images of near-perfect bodies and lingerie, flourishes and prospers through their marketing displays televised annually across the globe to attract girls of all ages to want to look like their models; it seems the secret is finally out… and Victoria’s Secret is all about their marketing scheme!

Rebecca Ketler’s Post: https://blogs.ubc.ca/rebeccaketler/2013/10/01/victorias-secret-unveiled/

Original Article: The Marketing Secrets of Victoria’s Secret: http://articles.chicagotribune.com/2012-11-20/business/ct-biz-1120-bf-secret-marketing-20121120_1_victoria-s-secret-victoria-s-secret-s-fashion-show