Day: November 10, 2014

(Picture taken from:

http://www.forbes.com/sites/hengshao/2014/11/10/alibabas-ambition-make-chinas-largest-24-hour-sale-a-daily-norm/)

The online retailer Alibaba has announced after the first hour of the annual discount sales event that 2 billions of goods has been sold. This astounding number was further explored that over 45% of the trades were mobile and goods from overseas markets. The 11th of November, a special day for Chinese as they celebrate if they are single. Alibaba came out with the idea that every year, on the 11th of November, single people should celebrate the singles day by spending money to shop. Therefore, Alibaba platform introduced “The Singles Day” in 2009 and it gradually became a “tradition” nowadays.

This event has obviously attract the crowds, whatever the quality of the goods are, because Alibaba has done a great job on marketing this event, got it played in the right way. The marketing strategic that Alibaba used were aimed at the group of consumers who have strong desire to spend money or to shop. Alibaba has made it clear that this event has to be a massive sale in order to attract consumers. This strategic has proven its efficiency and also brought everyone’s attention to the future of E-commerce.

Reference:

“Alibaba Singles’ Day Sales Pass $9bn.” BBC News. N.p., n.d. Web. 10 Nov. 2014. <http://www.bbc.com/news/business-29999289>.

(Pictures taken from: http://imgarcade.com/1/tesla-logo-on-car/)

The CEO of Tesla, Elon Musk has announced that Tesla is planning to launch about 700 satellites into the space to used for providing internet connectivity across the planet. Elon Musk was known for being bold and innovative, this idea of shooting satellites does not seem to be impossible despite the fact that huge amount of cost is needed. This has became the main obstacle of this project, in order to process, Tesla has to produce satellites which have relatively low cost.

Furthermore, if Musk wants this project to be resounded, he also needs to consider about the probability of all 700 satellites successfully shot into the space. Manufacturing costs have to be low due to the large amount and lack of funding. Musk could also consider about raising Tesla Motor’s sale revenue to gain more profit or funding. I have always found Tesla Motor having lesser commercial advertisement than other competitors. It would catch people’s attention if Tesla is willing to promote its brand a little more by advertisement and let others know about what Tesla is about without doing massive research. This might help with Tesla’s revenue. 

Reference:

“Tesla Motors Inc CEO Preparing To Launch Internet Satellite.” ValueWalk. N.p., n.d. Web. 10 Nov. 2014. <http://www.valuewalk.com/2014/11/tesla-ceo-prepping-internet-satellite/>.