The environmental conflict

by Baoyi Chen (Jennifer)

Happened recently on September 18, 2014, the First Nation chiefs is wanting the Harper government to say no to BC Hydro’s $8-billion Site C hydroelectric megaproject. This project is not confirmed yet, but the First Nation chiefs are concern about their land would be take over, and they would not be able to fish, hunt and hold ceremonies. The issue of First Nation been unacceptable to any business project that might use their property is no longer a news. It is desirable for them to have their ownership of the land. However, BC hydro’s business plan to build a hydroelectric generating station near the northeastern British Columbia will affect multiple stakeholders. The government will be affected as the company needs the government to subsidise. Numerous benefit will be brought to the residents in B.C. as well as the company itself as an oligopolist. 

This is considering an external factor that affects the organisation’s business model from the societal and cultural aspect. As the new entrant of this particular market, the BC hydro is facing several problems conducted by a PEST analysis:

  • Political – As the project still needs to be approve by the government
  • Economic – As he project needs to be funded
  • Social – As First Nation is unwilling to accept this project since the operation would destroy their farmlands and wildlife habitat.
  • Technological – As this project will be beneficial with the technology to bring  residents clean hydroelectric

Nevertheless, the most important issue is the conflict between First Nation and the project. It is s that the First Nation wants their cultural properties to be reserved. For the conflict to be resolved, the organisation might need to offer more advantage to the First Nation in order to let them agree to the project.