Baoyi Chen’s Blog

(Picture taken from: http://www.homeboyzradio.co.ke/microsoft-finally-ditching-nokia-name-mobile-devices)

Nokia has dominated the mobile market for a long period, just as long as the market of mobile has been existed. However, since the rapid development in phone market in the recent years, Nokia has gradually started to lose its market competitiveness by lots of alternative companies and products. The popularization of the smart phone has increased a lot; iPhone and lots of Android Phones are starting to take over the domination and leading the trend of the market. However, with the global rising of supplying mobile phone, Nokia’s market range has been limited.

In order to improve the current situation of Nokia, the crucial factors to Nokia’s future to expand Nokia’s market share, will be emerge economies in India and Asia; joint venture with another complementary firm such as Microsoft. Nokia will be using Microsoft’s smartphone operating system to improve the sales and reputation. Nokia should keep their domination between the competitors with an advanced marketing strategic. In order to achieve the goals, Nokia need to concentrate on marketing. Since Nokia is not leading the highest production rate and selling rate amongst the world Phone companies, Nokia will spend the most effort on strengthen the marketing strategy in order to compete.

Reference:

Nokia Confirms Commitment to Windows Phone, but Is Asking “what’s Next?”.” Digital Trends. N.p., n.d. Web. 10 Oct. 2014. <http://www.digitaltrends.com/mobile/nokia-focused-on-windows-phone-still-isnt-interested-in-android/>.