Month: March 2013

Companies are looking for new ways of advertising, often moving online. I’ve found interesting Paul Cobbon’s blogpost “Brand responses in Facebook – getting the tone right”.

UK-based Bodyform managed to reach out to huge group of customers by responding to a “viral” post on its Facebook wall. The video itself went viral too, providing definitely a high ROI.

In his blogpost, Paul states that

“if this [ad] is consistent with the brand personality then it is gold.”

This is true, however, by reaching through social media the brand has reach a certain group of customers that respond well to this kind of advertising. Moreover, being a small brand compared to the market leaders, any kind of attention that will raise brand awareness is welcome.

Blogpost

Video-response

In the era of internet companies are competing to attract consumers’ attention using social media or platforms as YouTube in innovative ways. However, most of the ads/videos are overlooked.

Virool is a company that offers solutions for making ads “go more viral”. This is achieved by using STP potential of the online media. Consumers can be identified based on their geographic, demographic (age, gender, education), psychographic (interests) and behavioral (previous videos seen) characteristics. This makes the advertising campaign more meaningful and potentially can prompt users to share the add they’ve seen with their friends further increasing its reach.

Virool focuses not only on YouTube but also on social media, mobile advertising, blogs, etc. The technology allows the advertiser to access data on viewers’ locations, platform which can be a meaningful source of intelligence.

See the virool’s viral promotional video that attracted my attention:

Source: https://www.virool.com/