With BlackBerry’s one and a half day of complete silence of texting, phoning, and Internet browsing, blackberry has earned themselves a horrible reputation. The main problem blackberry now faces is the damage, not to it’s financial aspect, but to its image.

They’ve already given millions of dollars worth of applications to its consumers for its apologies and hopefully win back it’s customers trust.

Well, the main problems it has to face are keeping current consumers and attracting future ones. With a bad reputation, this will be hard. So how should this issue be tackled?

The company could go after developing a better quality phone and service system. This strategy will go about improving its faults and creating a better consumer perspective of the brand. This innovative strategy will work for the long run, which will enable better products to put on its shelves, restablishing it’s place as a
leading competitor in the phone market.

BlackBerry can expand it’s product list to open to a wider market and appeal to a greater range of consumers. This will lead away from the main focus on the blackberry phones which now have a tainted image.

So far, BlackBerry has given $100 to each of its customers to use to buy apps to try and redeem itself from this awful incident. I don’t believe this is enough for consumers to be satisfied with because many business people who use blackberry mobiles will have had major difficulties in terms of business related situations. It should go for a strategy to further improve its brand position. People have already moved away from BlackBerry phones because they were so upset with its performance.