Starbucks Coffee!
Throughout the term, our marketing team worked really well alongside each other. It was very easy to get along with my group members from the get-go. We were able to complete the first two parts effectively without a hitch and I really enjoyed working on the project itself. We found the majority of our problems with the last assignment. Everyone was busy, so finding a time to meet got to be very difficult. Even so, everyone showed commitment to the project and in the end, we were able to complete it at a level I thought was beyond acceptable. I saw everyone put the effort into the assignments and really contributed their ideas to ensure we covered all our areas in each part.

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The assignment really did a great job in putting ideas and knowledge into real life applications. It does reveal the importance in research a company must undertake to expand into a new market place and the difficulties in so. With the amount of time I got to spend reading up on Starbucks, I feel like I know it like the back of my hand (don’t know if I’d really take that as a good thing!). I definitely believe it was a great way to prepare for midterms/finals in that I’ll have worked quite a bit in understanding a section of marketing prior to the upcoming final.

Mmmm Coffee