Reading Mr. Rohit Bhargava’s Blog, I came across “5 Tragic Ways to Lose An Audience Despite Telling Great Stories.”

It was interesting to read over some of the points and a lot of it can be applied to when you’re marketing. A few points definitely stood out to myself, Mistake #2: Toxic Words, #3: Personal Disconnection, and #4: Experience Blindness. Each had an underlying theme; keep a neutral standpoint.

I recently read a trending article on Bing and I found it interesting how they wrote the article up. They put so much emphasis on what they believe was right and what was wrong, then moving onto what they thought was smart and what was not. The author had a strong belief and it showed throughout the article and can be pretty upsetting for many people, which in turn leads to an ineffective article even if it is a great story.

Taking a side means facing the opposing side with little to strong resistance. With Marketing, you want to appeal to everyone. You don’t want to exclude anyone because you worded a message inappropriately. Something as simple as involving Puma over Adidas may flare up problems with preferences towards one brand to another.

If you want to put out a message for marketing means, try to stick to a perspective and use of words that is neutral to its audience. Strongly sitting on one side may bring up problems that you don’t want to deal with.