Blog authors: Derrick Daye and Brad VanAuken

The title of this external blog that I read is Building A Brand Advantage In Uncertain Times. By posing the question in the first sentence, it engages the reader. Then, the authors state the issue before the analysis and the recommendation, which is the format of solving a case.

Firms screw up on forecasting and there’re a few reasons. First, firms don’t know what their competitors are doing; second, they usually overestimate the projected figures; third, they don’t know the consumer demand and preference. There’s always variability in the market; therefore, no one can give the correct information. However, projection is required for the direction of a company.

After reading this blog, I learn how important it is for a brand to consider consumers’ minds. By considering, it doesn’t mean that the firms will know what exactly their customers think, but they do need to concern about their consumers. The authors also recommend that in order to be a successful brand, it’s necessary to be tangible. Yet, this blog can improve by giving actual examples of successful brands such as Apple, Nike or Lululemon. Additionally, recommendation can be developed more because to be “tangible” is too blurred.

Original blog

Brand Positioning

What all successful brands know

Finishing discussing Stephen’s blog, I found an interesting piece of news, the best workplace, that Theodore blogs about. First, his topic drags the reader’s attention because the reader would want to find out what the job is. Theodore delivers the news wonderfully. He not only provides the correct information in the news but also gives the numerical information of the chance to successfully apply for this job. Moreover, the picture and the video are helpful to understand, visualize and be more familiar with the work place.

Nevertheless, Theodore can improve his blog by relating this news to the class materials. For example, Google has a good human resource management because it knows how to make its employees happy and satisfied. Theodore should also provide the link to the news to share with the reader.

Overall, Theodore’s post is interesting and it delivers the news well. However, it will even engage more readers if there is more links for extra information.

Theodore’s blog

Human resource definition

Human Resource Policy at Google

Stephen delivers the news, Greek debt crisis, well. He also makes a few useful points on how terrible the Greek debt crisis is and how the people around the world portray this event. “There’s no possible ways to please everybody.”  Instead of just stating this, he can try to make recommendations such as what might be helpful for Greek economy and what will likely be Greece’s act. More advices can be included to make a stronger argument.Similarly, at the end of the paragraph, Stephen can be more specific or provide more thoughts on what might happen if Greece defaults. His ideas are correct, but it will be even better with just a few more suggestions. For example, When Greece defaults, domino effect will appear. Other countries, even the ones that are not in Europe, will be affected as well because there are lots of people investing Greek stocks.

Finally, a hyper link in the paragraph is great because it indicates where the source is and it provides more information. However, there can be photos to make his blog better. Perhaps extra links and videos are helpful too.

Stephen’s blog

Original article used in Stephen’s blog

About Greece

Apple is an entrepreneurial company that produces technologies. It’s an entrepreneurial company because of its innovation, speed and amount of wealth creation and risk.

There are various new inventions or products made by Apple. For example, Ipods, Itunes, Ipads and Iphones are all invented by Steve Jobs from Apple. People never had technologies like these products; therefore, the whole world was spread with interest. These innovations are released within just a few years, which is really fast. Apple’s innovations attract consumers who follow the trend. This is how it sells its products rapidly well. Well-sold inventions results in great profit, wealth. Apple uses innovation to increase its wealth creation.

As a large company, Apple’s amount of wealth creation must be huge to maintain its profit. Every business has risk, but it’s the matter of greater or less risk. Apple has a certain amount of risk in its business even though it just seems easy and successful. The reason for firms to take more risks is sometimes because that they don’t want their ideas of the businesses to be pursued. Higher risk reduces the people who steal ideas.

Definition of entrepreneurship

Know more about entrepreneurs

What’s an entrepreneur