{"id":155,"date":"2011-11-23T23:47:26","date_gmt":"2011-11-24T06:47:26","guid":{"rendered":"https:\/\/blogs.ubc.ca\/bball123\/?p=155"},"modified":"2011-11-23T23:47:26","modified_gmt":"2011-11-24T06:47:26","slug":"external-blog","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/bball123\/2011\/11\/23\/external-blog\/","title":{"rendered":"External blog"},"content":{"rendered":"<p><strong>Blog authors<\/strong>: Derrick Daye and Brad VanAuken<\/p>\n<p>The title of this external blog that I read is <span style=\"text-decoration: underline;\">Building A Brand Advantage In Uncertain Times<\/span>. By posing the question in the first sentence, it engages the reader. Then, the authors state the issue before the analysis and the recommendation, which is the format of solving a case.<\/p>\n<p>Firms screw up on <strong>forecasting<\/strong> and there\u2019re a few reasons. First, firms don\u2019t know what their <strong>competitors<\/strong> are doing; second, they usually <strong>overestimate<\/strong> the projected figures; third, they don\u2019t know the consumer <strong>demand<\/strong> and <strong>preference<\/strong>. There\u2019s always variability in the market; therefore, no one can give the correct information. However, projection is required for the direction of a company.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/bball123\/files\/2011\/11\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2011-11-24-%E4%B8%8B%E5%8D%882.29.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-156\" title=\"\u87a2\u5e55\u5feb\u7167 2011-11-24 \u4e0b\u53482.29.58\" src=\"https:\/\/blogs.ubc.ca\/bball123\/files\/2011\/11\/%E8%9E%A2%E5%B9%95%E5%BF%AB%E7%85%A7-2011-11-24-%E4%B8%8B%E5%8D%882.29.58.png\" alt=\"\" width=\"290\" height=\"176\" \/><\/a>After reading this blog, I learn how important it is for a brand to consider consumers\u2019 minds. By considering, it doesn\u2019t mean that the firms will know what exactly their customers think, but they do need to concern about their consumers. The authors also recommend that in order to be a successful brand, it\u2019s necessary to be <strong>tangible<\/strong>. Yet, this blog can improve by giving actual examples of successful brands such as Apple, Nike or <a href=\"http:\/\/strategyonline.ca\/2003\/01\/13\/lululemon-20030113\/\"><strong>Lululemon<\/strong><\/a>. Additionally, recommendation can be developed more because to be \u201ctangible\u201d is too blurred.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.brandingstrategyinsider.com\/2011\/11\/building-a-brand-advantage-in-uncertain-times.html#more\"><strong>Original blog<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.brandingstrategyinsider.com\/2007\/12\/the-brand-posit.html\"><strong>Brand Positioning<\/strong><\/a><\/p>\n<p>What all successful brands know<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=6TEAEA2Tupo[\/youtube]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog authors: Derrick Daye and Brad VanAuken The title of this external blog that I read is Building A Brand Advantage In Uncertain Times. By posing the question in the first sentence, it engages the reader. Then, the authors state &hellip; <a href=\"https:\/\/blogs.ubc.ca\/bball123\/2011\/11\/23\/external-blog\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9252,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-155","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/posts\/155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/users\/9252"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"predecessor-version":[{"id":157,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/posts\/155\/revisions\/157"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bball123\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}