To start off with my first blog posting, I have chosen Apple’s iPhone 4G to discuss about issues that are going around nowadays.
This was recorded on the first day iPhone 4G released in NYC. This is Apple’s 4th iPhone they have put in the market, and yet people are still hungry with new technologies their god is creating. Some people criticize the fact that many Apple customers are worshiping “the Jobs Family”. However, as a marketing student, this is not the issue I have to focus on. Rather, my question would be “how was Apple so successful in enslaving their loyal customers?”
In order to find the answer, I will have to find resources (textbook, internet, lectures etc) and match up with appropriate factors that affect consumers’ decisions. On a regular basis, I will put up postings related to the topics I learn every week and apply it to the “iPhone madness”.