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Pierre’s Money Mart. If I ever move to Seattle, run into financial difficulties and need a car I know where I’ll be headed.

That jingle is burned into my brain. I’ve heard it countless times on various Seattle area networks.

https://www.youtube.com/watch?v=0LbvFnW0NVE

All and all, their production is lacklustre and the commercial itself is fairly unimaginative. However their closing “jingle” is present in all their commercials and through repeated viewings I often find myself humming the familiar tune.

While I ever ACTUALLY purchase a car from them? Probably not. However their jingle has resulted in a very strong brand. A Canadian that isn’t in their target demographic is AWARE of their existence.

The value of a strong brand is huge. It establishes loyalty, creates barriers of entry for new upstarts, reduces marketing costs and ultimately facilitates purchasing.

Simply having someone aware of your existence is a very valuable thing. Especially since that their product, budget cars, is in the category of “shopping” products. We expend time and effort in the process of purchasing a car. Users will actively compare between firms and do a significant amount of research prior to purchasing. Being at the forefront of the consumers mind while this process occurs will certainly aid their sales in general.