Recently there had been a collapse in the black berry operating system. This will greatly influence the corporate image of their brand. Consumers may now see the company Black Berry as unreliable and hence brand switch.

“So I have no email, Twitter or BBM on my BlackBerry”(Amanda a twitter user)

What can be said is that consumers are outraged by this ridiculous break down because instead of what they paid for they have nothing more than a black block in their hands. “I may as well cut one of my arms off too”

In result for their failure, there was a drop in profits hence they were unable to meet their sales target. This will result in a setback for their corporation. Other companies may seize this opportunity to lure consumers.

http://www.telegraph.co.uk/technology/blackberry/8818094/BlackBerry-services-collapse.html