Walmart and Facebook have formed a partnership agreement! World’s largest retailer and worlds largest social network has decided to join forces. Wal-mart launched a page on Facebook for their consumers to follow up on new updates about the store. Wal-mart is investing their earnings in e-commerce and social networking to try to compete effectively with online rivals such as amazon.com.

Wal-mart is a large retailer store meaning that it is quite difficult for customers to find what they need. Before investing in Facebook, consumers will need to find employees to help them find their goods. But now, consumers will know before hand where the good is before reaching the actual store.

Shoppers will also be able to access maps and locations of their local wal-mart department stores. Alert notification will also be sent to wal-mart fans. Through e-com, the connection between wal-mart and local customers will be relatively closer.

Advantage of Facebook corp. is that they will receive more views and hence earn an increasing number of customer loyalties. Advantage of Wal-mart is the closure of the relationship between customer and corporation. (efficiency and productivity increased)

http://in.reuters.com/article/2011/10/11/idINIndia-59818420111011