The Terry fox run is an annual non-competitive charity event held in numerous regions around the world. It is a traditional memorial for a Canadian cancer activist Terry Fox and his marathon of hope to raise money for cancer research. Major corporations offered Terry sponsorships, but he turned them all down. He didn’t want this to “distract him” from his goals.  He had no advertisements on any race related materials (such as t-shirts, banners, etc).

Terry Fox simply wants to raise the awareness for cancer research. He ran 146 marathons on consecutive days with one leg WITH a huge tumor in his lungs, raised money for cancer.

Charities only source of income is donations. It is a non-competitive industry because its main goal is not earning revenue.

In comparison there is another icon, Lance Armstrong, a social entrepreneur who seeks To read and compare the difference between Lance and Terry click on the link.