Jan
23
Coca Cola’s Packaging Seduction~
Posted by: beier0816 | January 23, 2011 | Leave a Comment
There are hundreds of reasons that can explain Coca Cola is such a successful product: unique taste, brand image, commercials that are starred by celebrities…Apparently, packaging should be added on this list since it did help Coca Cola to attract millions of consumers. Packaging is an important situational factor which can influence buyer’s decision. If a […]