Feb
9
STP in Space Tourism
Posted by: beier0816 | February 9, 2011 | 2 Comments
Space tourism might be one of the industries that target at smallest segments of consumers. Up to date, only 7 tourists all over the world have been to the space. Apparently, space tourism companies use a highly concentrated segmentation strategy. In my opinion, this concentrated strategy is reasonable since the segement consumers are very profitable and attractive despise […]