Mar
23
Dealing with Crisis
Posted by: beier0816 | March 23, 2011 | Leave a Comment
Last year around this time, there were two serious crises: Toyota’s recall and Tiger Woods’ infidelity. Both crises shocked the world, and both failed to manage crisis in terms of public relations. In my opinion, however, marketers could learn how to improve public relations from Toyota and Tiger’s mistakes. 1. Respond quickly. It takes a week […]