blogs.ubc.ca/bengeorge

The Occupy movement has recently become a global phenomenon, which has spread to over 2000 cities world wide.

Just recently, a renowned film maker named David Sauvage made a short film in support of Occupy Wall Street. To his surprise, the video did not fly, and the initial support for it quickly turned David into the enemy of Occupy.

Although the video characterized the emotions of the movement quite well, most protestors agreed that they did not want to define the movements goals in a single sentence. Nor did they want to market their cause using the tools which have made these corporations so wealthy.

The Occupy movement has become something close to the heart of many Americans, and people in general as citizens of the world. When money is used to pay for big Christmas bonuses, finance decisions which benefit the wealthy, and are used to expropriate the expansion of large transnational corporations, instead of dealing with the problems everyday Americans face, someone needs to be held accountable.

This campaign has developed a unique brand – one synonymous to freedom of speech and human rights. The Occupy movement will now need to transform their ideas and their brand, into a reality.

The Globe and Mail – Occupy Wall Street, the brand