{"id":76,"date":"2011-11-17T07:00:08","date_gmt":"2011-11-17T14:00:08","guid":{"rendered":"https:\/\/blogs.ubc.ca\/benhebert15\/?p=76"},"modified":"2011-11-17T20:55:59","modified_gmt":"2011-11-18T03:55:59","slug":"talkshit","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/benhebert15\/2011\/11\/17\/talkshit\/","title":{"rendered":"#talkshit"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><strong>What is <a href=\"http:\/\/www.wateraidamerica.org\/get_involved\/world_toilet_day_2011\/default.aspx\">World Toilet Day<\/a>?<\/strong><\/span>\u00a0 A day that creates awareness about the\u00a02.5 billion people\u00a0living without proper sanitation, which leads to diarrheal disease.\u00a0\u00a0<a href=\"http:\/\/www.unicef.org\/wash\/index_23606.html\">Poor sanitation\u00a0kills 4,000 kids per day<\/a>.\u00a0 Matt Damon&#8217;s organization used #talkshit to raise awareness of this subject\u00a0on Twitter.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EARHooOgJbM\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>#talkshit\u00a0is\u00a0a &#8220;hashtag&#8221;<\/strong>:<\/span>\u00a0 Hashtags group comments on Twitter.\u00a0 You can search <a href=\"http:\/\/twitter.com\/#!\/search\/%23talkshit?q=%23talkshit\">#talkshit<\/a> through the site\u00a0and see what everyone is tweeting related to that hashtag.\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Here are some recent posts:<\/strong><\/span>\u00a0 (Notice how users are sharing more and more information about the cause.\u00a0 Not only is awareness being raised but some are engaging themselves in the\u00a0subject and taking initiative to educate us further.\u00a0\u00a0Powerful.\u00a0 Knowing that we hold devices in our hands that enable us to absorb all of this content in an instant is even more powerful.)<\/p>\n<p>\u00a0<a href=\"https:\/\/blogs.ubc.ca\/benhebert15\/files\/2011\/11\/Talkshit3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-82\" title=\"Talkshit\" src=\"https:\/\/blogs.ubc.ca\/benhebert15\/files\/2011\/11\/Talkshit3.png\" alt=\"\" width=\"553\" height=\"482\" srcset=\"https:\/\/blogs.ubc.ca\/benhebert15\/files\/2011\/11\/Talkshit3.png 553w, https:\/\/blogs.ubc.ca\/benhebert15\/files\/2011\/11\/Talkshit3-300x261.png 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/a><\/p>\n<p>Hashtags\u00a0also allow us\u00a0to\u00a0count the tweets the #talkshit hashtag is in &#8211; check out<a href=\"http:\/\/www.hashtags.org\/talkshit\"> hashtags.org\u00a0<\/a>to track impact.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Powerful Communication:<\/strong><\/span>\u00a0 Twitter is undoubtedly a\u00a0powerful way to communicate.\u00a0 But it&#8217;s worth noting that TV media picked up this\u00a0story\u00a0and I\u00a0learned about\u00a0it on<a href=\"http:\/\/www.cbc.ca\/strombo\/\"> The Hour <\/a>with George Strombolopoulous.\u00a0 Yes, I saw this on TV, but I forwarded it to my wife on Facebook &#8211; and surely someone else will see my post and the hashtag I told her about.\u00a0 And hopefully that cycle continues.\u00a0 Exactly what we want to happen is happening, and it is happening within minutes.\u00a0 Literally!\u00a0<\/p>\n<p>Literally&#8230;\u00a0 Within minutes of my Facebook post, my wife texted me from her<a href=\"http:\/\/www.apple.com\/iphone\/\">\u00a0iPhone <\/a>to ask what that post was on her Facebook wall (I don&#8217;t always write &#8220;shit&#8221; on her wall, so she felt compelled to ask what I was up to).\u00a0 I replied.\u00a0 Now she knows.\u00a0\u00a0And you can consider awareness raised.\u00a0<\/p>\n<p>Multiply the &#8220;cycle&#8221;\u00a0by the millions and millions\u00a0of others that are &#8220;tweeting&#8221;, &#8220;liking&#8221;, Youtube&#8217;ing, or just watching plain old TV.\u00a0 Don&#8217;t roll your eyes yet.\u00a0 Think about how limited we were 10 years ago.\u00a0\u00a0We might have\u00a0caught this message in a Newspaper if we missed the 30-second\u00a0ad on TV, right?\u00a0 Talk about\u00a0inefficient communication!\u00a0 Now we zap messages\u00a0to each\u00a0other with\u00a0devices the size of credit cards.\u00a0<\/p>\n<p><strong>Implications for marketers in Health Care<\/strong>:\u00a0\u00a0 Read above.\u00a0 \ud83d\ude42<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is World Toilet Day?\u00a0 A day that creates awareness about the\u00a02.5 billion people\u00a0living without proper sanitation, which leads to diarrheal disease.\u00a0\u00a0Poor sanitation\u00a0kills 4,000 kids per day.\u00a0 Matt Damon&#8217;s organization used #talkshit to raise awareness of this subject\u00a0on Twitter. #talkshit\u00a0is\u00a0a &#8220;hashtag&#8221;:\u00a0 Hashtags group comments on Twitter.\u00a0 You can search #talkshit through the site\u00a0and see what [&hellip;]<\/p>\n","protected":false},"author":10233,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375837],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-emarketing-medical-devices"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/users\/10233"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":88,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/posts\/76\/revisions\/88"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/benhebert15\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}