Shivamkar blogged about the ability to use YouTube as a record label and “Broadcast Yourself” (The YouTube Slogan). he writes that it has become much easier for aspiring artists in this day and age to become successful as “the middle man is gone”.

In my business plan project for Comm, my group and I decided to do the business plan of a record company. The one thing we really noticed was the extreme competitiveness of this industry. Thinking about it now, YouTube would be a great way to get your name out there. It wont work for everyone, but it has turned out some of the biggest stars today, such as Justin Bieber and Lana Del Ray.

The increasing power YouTube receives is incredible. They have been able to turn many people into celebrities, or home videos into videos being played in everyone’s home. YouTube started as a way to share videos between a group of friends and has turned into a “Star Finder
Service”