I remember playing soccer as a kid and using the ever popular Umbro soccer cleats. At that time Umbro was a top the world of soccer; however they seemed to decline in stature among other brands, however the being from England, the England football team continues to support them.

Nike acquired the company Umbro in 2008 at a price of £285 million. And they just sold the company to Iconix Brand Group for $225 million. Nike has decided to do so for the reason of cutting costs. Nike wants to focus on its “core Nike brand and … Jordan, Converse and Hurley business lines”

Nike has also said they are willing to sell Cole Haan. This is a way to strengthen the brand image of Nike and make it less scattered. In my opinion this is a deal that makes since, and should not hurt the stock value at all.

article: http://www.ft.com/cms/s/0/398b126c-1dde-11e2-8e1d-00144feabdc0.html#axzz2CeCcPXUg