- Demand forecasting
- acting on a forecast
- information sharing in a supply chain
- the role of distribution channels and intermediaries
- mass customization
Class #14 (People, Culture and Team)
Motivating employees at the customer service centers = better treated customers = better returns
Calls are usually stressful and emotional which might negatively cause the employees to be stressed
Costs and Benefits of outsourcing customer services (Example: Indian employees)
Importance of a positive and enjoyable working culture (environment) to reach employees loyalties
Class #13 (Supply Chain Operations)
Inventory Management
Inventory turnover ration = Cost of Goods Sold / Inventory
If the ratio is 6, for example, you can calculate the annual figures, such as:
365 / 6 = 60 days on the shelve of the store
Buying Direct – Buying goods and services directly from the manufacturer
Food and services are usually the types of products that can be purchased directly.
Advantages of the direct business model:
1. Relationship with customer = increases demand
2. anticipate demand = Better information = Better forecast
3. Improve margins
1 + 2 = customization, provide what consumers want = it’s good because it increases demand and allow the firms to increase its price
But customization or “cutting the middle man” will move the firm from economies of scale to dis-economies of scale
Operation – The making and delivering of any goods and services
Roles of Vice President of Operations
1. Inform strategies or goals to other departments under the company
2. How to get things done
Class #12 (CSR and Sustainability)
Social entrepreneur + Social mission + Social purpose venture = social entrepreneurship
Social entrepreneur: Someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change (social purpose venture)
They are…
Ambitious
Mission Driven
Strategic
Resourceful
Results Orientated
Social Economy
Non profit
Charities
Foundations
Cooperatives
Credit unions
social enterprises
Volunteer associations
Service associations
Social enterprise v.s. Charities
Business Approach: SE’s usually make profits than put the money back to the society
Legal Structures: SE’s have more cooperative or governmental structures
External Finances: SE’s have a wide range of investment resources
Social Enterprise Summary
SE is about FINANCIAL AND SOCIAL RETURNS
SE seek to achieve SOCIETAL CHANGE using INNOVATIVE approaches
SE have both SOCIALLY and ECONOMICALLY IMPACTS
Class #11 (Financial Accounting)
- Shareholders’ Equity = Assets – Liabilities
Asset: Item with future value
- Current/Long term assets: liquidity (how fast it can be transferred into cash)
- Intangible asset: A RIGHT!
- How do you know it exist? Because you have a document to prove that
Financial Accounting:
- Produced for EXTERNAL STAKEHOLDERS
- Focus on the HISTORIC INFORMATION
- Tabulation of FINANCIAL STATEMENTS
- Comply with GENERAL ACCEPTANCE ACCOUNTING PRINCIPLES
Key statements:
- Income statement
- Balance Sheet
- Statement of Cash Flows
Balance sheet considers:
Assets: What company OWNS
- cash, equipment, property
Liabilities: What the company OWES
- Bonds, bank loans
Equity: What the company have RETAINED EARNINGS AND SHARES
Cash Flow
Current Ratio: CA/CL
Class #10 (Management Accounting)
- Two areas of accounting: one for managers and one for investors
- A salary is a flat payment, not dependent on time nor performance
- Management accounting:
- Produce for MANAGEMENT
- Focus on the FUTURE (therefore, there may be uncertainties)
- Tabulation of REPORTS
- Comply with NO GENERAL ACCEPTANCE ACCOUNTING PRINCIPLES

- The slope of the line is the estimate of your variable cost
- The intercept is the estimate of the fixed cost
- Break-Even = Fixed Cost / Contribution
- Contribution = Selling Price – Variable Costs
- Adding target profit: (Fixed Costs + Target Profit) / Contribution
- Relevant Costing: a cost that changes between alternatives.
- Sunk costs are not relevant to decision making.
- Porter’s Five Forces (Analyse industry as a whole)
- Evidence of High Level of Rivalry: Price War, Marketing, New Innovation/Advancement, High level of R&D investment
- Barriers to Entry: High Capital Investment, specialized investment, Government Barrier, Patents, Well established companies
- How you define the industry determines the way you will define the Porter’s Five.
- External environment (Opportunities) which may change the firm’s tastes of the market.
- Tactics (Short term) vs. Strategy (Long term)
- Porter’s Generic Strategy
- Operational efficiency does not equal to strategy. Because strategy is a sustainable competitive advantages which is its uniqueness that others cannot copy
- Change activities
- Change the way of doing
- Choose what activities NOT to pursue
- Fir the competitive advantage and sustainability
- Strategy process
- Mission
- Vision
- Objectives or goals (SMART)
- Strategies
- Tactics
- Strategy Levels
Original Article: Samsung Starting to Sweat
This blog post is a further analysis regarding Georgia’s blog post on Samsung’s ruthless labor abuse in China.
Georgia identified that Powerful multinational corporations such as Samsung nowadays may not be as ethical as they might perform in front of medias. For example, she clearly pointed out that especially in China, Samsung uses underage labor and its working environment is definitely below minimal requirements. Though labors are given with a place to live but it is usually around a standard toilet size.Obviously Samsung increases its profit by cost-cutting. However, due to China’s large labor supply in the market and labors usually do not consist of high education or skills, they can only be abused by firms because they need a job to maintain their standards of living.
On the other hand, what I believe the blog post can be strengthen with is more analysis rather than describing the situation. For example, instead of talking about the unethical issues existing around the world these days such as labor abuse, she may also think about the causes of such and then provide recommendations towards such issues. In this case, readers will understand the results of labor abuse and how can we prevent it.
Class #8 (Marketing Research)
- Consumer Behaviour
- Why do some customers choose one brand over another?
- What factors affect consumers’ choices?
- What are the considerations that may change consumers’ expectations?
Ex Cookies
Shapes, sizes, ingredients, etc
- Ethnographic Research
- Importance of business plans
- Business plan for Burger King
- Business plans vs. Business models
B-plans: traditional can be seen as static and formulaic
B-Models: more dynamic, collaborative design of how the components of a business can be combined for competitive advantage
- Mind-mapping