konyonglee explores just what McDonald’s does that makes it so endearing to seemingly everyone in every culture. He comes to the conclusion, that it is their innate ability to adapt to every market. I’d agree with that, and further suggest it is not just about the changes they make, but the familiarity they keep.

With its established brand recognition, one already knows what they’re getting when they enter a McDonald’s Restaurant. A quick, easy, tasty, and cheap meal that probably isn’t healthy(however hard they try to adapt to todays desire for health foods – ie introducing salad and yogurt). Those four aforementioned adjectives apply everywhere no matter the location. Personally, I’ve been in two of their franchises in China and Brazil, and even though the language on the menu differed the “experience” if you will, did not. Store layout, colours utilized, and general decor was constant in both places.

Such familiarity is endearing to many, which is why their adaptation to a diet within a specific culture is overshadowed by the continuity that is prevalent in every establishment no matter the culture.

Image 1: http://www.weirtondailytimes.com/photos/news/md/565956_1.jpg

Image 2: http://www.hawkblocker.com/wp-content/uploads/2011/04/Hawkblocker-Chinese-McDonalds.jpg