Recently FC Barcelona announced it would continue its partnership with UNICEF, a prominent world wide charitable organization. The agreement stipulates that the club will continue to pay one and a half million euros a year for the right to dawn the UNICEF logo on their shirt.  FC Barcelona paying someone to be on their shirt illustrates just how devoted they are to helping the community, as the only other third party to appear on their shirt, Qatar Airways, pay 34.2 million euros a year for the right.

FC Barcelona’s demonstration of corporate social responsibility is imperative in today’s game as it continues evolving larger monetarily and in popularity. With so much attention being focused on the bottom line and clubs reaching new markets, it would be easy to forget the opportunity they have to promote and enrich social wellbeing. Having such a widespread stage to showcase a noble cause, is even more beneficial for charitable organizations as it is now on a stage that can be seen more or less anywhere in the world, and will reach demographics it might otherwise not have.Furthermore, this has spurred similar movements

, as other renowned clubs have joined in.