Seth has a valid point. He argues that Apple is shifting away from functionality and towards luxury because “the lu
xury maker doesn’t really fear hearing that her food isn’t cutting edge.” Meaning, Apple does not even flinch when someone mentions their phone permanently bending, the software having bugs, or there being a serious security breach in the iCloud servers. It is quite evident that none of these things matter to companies like Apple—as long as they still have a stranglehold on consumers. I have become increasingly aware of the drop in quality of the iPhone lately, however, like a large portion of consumers who use smartphones, I continue to use the iPhone. I get questions quite frequently asking me why I would want to purchase a phone that is so obviously inferior to Androids, and my answer is simple—convenience. It is simply more convenient for me to have an iPhone because it automatically syncs with my Macbook (one product that I truly believe has not suffered in quality).
Apple is not the only company that disregards the need for a overall better product. Seth also mentions in his article that Honda makes some of the best cars on the roads, however people would rather buy a product that is more luxurious with potentially less features in it. This is a simple mind game that companies like Apple play to force consumers down the consumer funnel whether they have the best product or not, and they can afford to do so because they are the top company in the smartphone industry at the moment and not even bent phones is a reason for most people to switch products.