In a blog “The art of ‘Putting a Smile on Customer’s Face’ ” Aylin Senem Piskin emphasized that what made Zappos, online shoe and clothing shop, different from its competitors. As Aylin mentioned in her blog there are various important features that they have carried out through their path of success. Zappos offers wide variety brands of shoes and clothing which means that their target customer is not limited on both their preferences and their income. Furthermore, they offer 24/7 free call servicing.

Besides these, the real thing that made them ranked as one of the best places to work in America is that they put people before profits in other words their unique company culture made them so successful. On their website they said, “We celebrate and embrace our diversity and each person’s individuality. We want people to express their personality in their work.” Instead of being a big company that feels corporate and boring they chose to be like a family. Even the CEO, Tony Hsieh, doesn’t have a special corner office he shares the same working area with his employees. He also gives them a great flexibility; there is no limited time period for employees while giving service to customers, employees are allowed to check social media during working hours and they also have health, dental insurance which is covered by the company. So they combined a little weirdness with making sure everyone is also having fun at work, it ended up being a win-win for everyone.

For Aylin Senem Piskin’s Blog Post: https://blogs.ubc.ca/aylinsenempiskin/2013/11/12/the-art-of-putting-a-smile-on-customers-face/

Source

http://about.zappos.com/our-unique-culture/zappos-core-values/create-fun-and-little-weirdness