“You must place your baggage in the overhead bins or under the seat in front of you.”
“Please make sure your mobile phone and other electronic devices had been set to flight mode and all switched off.”
…
Generally, travelers don’t pay attention to the preflight safety videos since they’re usually ordinary and not fun to watch. However, Virgin America brought a brand-new aspect to these safety videos by turning it into something like a musical clip that includes a catchy song and a super creative choreography where cabin attendants sing, rap and do break-dance. Company simply aimed to engage passengers to pay attention to the safety briefing. However, this video turned out to be a creative marketing tool for the company. In addition to airing the video on its flights in November, Virgin America has also released it on Google Play, YouTube and on digital billboards across Times Square including the American Eagle billboard. The video also quickly spread over the social media and it has received thousands of shares and likes on Facebook. Through this super energetic catchy video, the company actually raised its brand image by spreading its brand name all over the world and this means that more potential customers and more destinations.

“So tonight get ready to flight.
Cuz we’re gonna live it on up in the sky.
Virgin America knows all the places you wanna be.
Fly away with me, fly away with me.”

For the Preflight Safety Video:

https://www.youtube.com/watch?v=DtyfiPIHsIg

http://variety.com/2013/biz/news/virgin-america-jon-chu-safet-dance-1200775515/