In a blog “Chobani’s Secret to Making Customers Feel Like Family” on Entrepreneur, Melanie Spring highlights the reasons of success that lies behind the successful yogurt brand, Chobani. Melanie gives a brief introduction about how the idea of producing this product has been arise. Hamdi Ulukaya, a Turkish entrepreneur, surprised when he realized that Americans were eating sugar-filled yogurts then he wanted to develop a better product by believing that Americans deserve delicious, preservative-free food. After they launched Chobani, the yogurt got so popular in US in a short period of time. Melanie explains their success by 4 points and I believe considering these points are important for all growing companies.
For the first reason, she said that Chobani crated a family culture at work, its offices feel like home. This is really significant since nice and warm environment gives employees an incentive to be there and work more efficiently. As a second point she emphasizes that the Chobani lives by their core value. Furthermore, as Melanie mentioned Chobani is creating relationships not just business deals. They have this marketing campaign called “Real Love Stories” where customers share their love for the product. Finally, she highlights the importance of leadership and says that CEO Hamdi Ulukaya spends some time in the Chobani SoHo store to listen to their customers and to get face-to-face feedback from them.

For Melanie Spring’s Blog : http://www.entrepreneur.com/article/229823