The giant fast food chain, McDonald’s recently launched new beverages such as White Chocolate Mocha and Pumpkin Spice Latte following the popularity of similar drinks at two big coffeehouse chains Starbucks and Dunkin Donuts. McDonald’s CEO Don Thompson noted that coffee is one of the fastest growing categories in its global drinks business and said that the company has less than its “fair share” of the market. Furthermore, McDonald’s might start to sell its coffee in the groceries next year and by doing that they will increase brand awareness and sell more coffee in its restaurants. In the mean time, it is certain that this will have negative impacts on Starbucks’ and Dunkin Donuts’ sales because the fast food chain is also trying to boost their breakfast sale. “Anyone that stops off to get a cup of coffee anywhere, that’s an opportunity” said McDonald’s CEO Don Thompson. Therefore, Starbucks and Dunkin Donuts should try to boost their food sales to attract more customers in the afternoon and evening hours.

Sources:

http://www.businessweek.com/articles/2013-11-15/in-mcdonalds-breakfast-war-with-coffee-chains-a-new-front-supermarket-shelves#r=hpt-fs

http://abcnews.go.com/Business/wireStory/mcdonalds-eyes-global-coffee-growth-20891507