Category Archives for Uncategorized
Here Comes The Sun
Going into this course, I knew a bit about sustainability marketing. After a term of learning about the ins and outs of the subject, particularly marketing products and adopting sustainable behaviors, I’ve gained a better understanding of what a sustainable … Continue reading
Turn Your Lights Down Low
One of my classmates recently blogged about the lack of local festivities held for Earth Hour here in Vancouver. The event had taken place last week, on March 23. To be honest, I had completely forgotten about the event, despite … Continue reading
A Sustainable Bridge Over Troubled Waters
Narissa recently wrote about the prevalence of water in different products, including paint and soft drinks, as well as the idea of reducing the environmental impact of transporting goods that contain a lot of water. She does a great job … Continue reading
“Seriously Good” Ice Cream
Let me introduce you to the newest ice cream to hit the Vancouver market by storm: Earnest Ice Cream! What makes this ice cream different? Well for starters, it’s locally made in Vancouver, which reduces the environmental costs and … Continue reading
Zero-Mile Diet?
I’m sure we’re all familiar with the “100-mile diet” concept, where the local concept of food is embraced by sourcing ingredients from suppliers and producers within 100 miles (more or less). There’s no doubt that Vancouver restaurants have adopted this … Continue reading
TOMS: A Step In the Wrong Direction?
During the first week or so of this class, we watched a great video about TOMS Shoes, highlighting the essentials of their buy one, give one campaign. Interestingly, I read an article last term as part of the required … Continue reading
Food For Thought
Have you ever been to a restaurant in Vancouver and seen this symbol on the menu? Well, this symbol indicates that the restaurant uses Ocean Wise seafood. The Vancouver Aquarium initiated the Ocean Wise program to educate consumers about sustainable … Continue reading
Ten Tree Apparel
A few weeks ago I watched an episode of Dragon’s Den that featured Ten Tree Apparel, a new, yet extremely successful company that has incorporated sustainability into their business model. The Regina-based company, which was started by three recent university graduates, … Continue reading