McDonalds, Subway, Starbucks, and Tim Hortons(Timmy); They are all massive fast food chain and the factor of cheap cost makes them all appealing to customers.

Yet, what are the Points of Different in Timmy in order to stand out from other national brands and reach up to 1.7 million “Likes” on Facebook?

A campaign, “True Stories” was established 15 years ago by the marketing team in Timmy originally for customers to share their appreciation to the brand. In present, this campaign is being valued as connecting to the customers and creating customers’ loyalty. “Authentic”, “treating customers with friendship and sharing our intimate stories” are the feedback to Timmy after the campaign. Thus, letting your customers know you care about them is what makes Tim Hortons distinguish itself from other brands for 41 years.

Reference:
Tim Hortons Found Brand Truth Early