In Chloe Kim’s blog, she has mentioned the benefits of utilizing QR code as a marketing strategies. QR code is a matrix barcode first used on automotive industry to track vehicles. First designed in 1994, QR code was aimed to be decoded at the fastest speed.
QR code is a low cost strategy according to the porter’s generic strategies and it indeed promotes the marketing exposure efficiently. As more and more people are using smartphone, scaning or taking picture of the QR code to link to the website becomes more common.
However, we should also be aware of the disadvantage that it might bring. For instance, there are some malicious QR codes that attack customers’ mobile phone and access to the sensitive information contained in it. In order to increase the security of your mobile phone,
- You should choose a configurable QR-reader software that enables you to confirm QR-code output prior to its’ acceptance.
- Never scan a QR-code that has an unknown origin
- You can check your mobile QR-reader vulnerability by scanning the two evilQR and comparing the result to the assessment provided here
