“Canada’s patent problem is that it doesn’t seem to know it has one,” commented Jameson Berkow, a Technology reporter in the Financial Post Online Newspaper.

The Rights and Rents report indicated that China had an apparent growth of 56% patent applications between 1995 and 2005, while Canada only had 7% growth in the same period. The lack of initiatives will result in the disappearance of Canadian-made products in the global market as we lose the competitiveness and uniqueness.

This is an excellent place for Business Technology Management to kick in and manage this issue as a part of businesses. Implementing its strength in organizing patent applications through electronic copies will allow Canada Entrepreneurs to grow in sync with the acceleration of innovation and avoid the intellectual property wars like Apple and Samsung. In short, regulating the laws for patents will save companies time and prevent them copying ideas from others.

Reference:
Canada’s Patent Problem  

McDonalds, Subway, Starbucks, and Tim Hortons(Timmy); They are all massive fast food chain and the factor of cheap cost makes them all appealing to customers.

Yet, what are the Points of Different in Timmy in order to stand out from other national brands and reach up to 1.7 million “Likes” on Facebook?

A campaign, “True Stories” was established 15 years ago by the marketing team in Timmy originally for customers to share their appreciation to the brand. In present, this campaign is being valued as connecting to the customers and creating customers’ loyalty. “Authentic”, “treating customers with friendship and sharing our intimate stories” are the feedback to Timmy after the campaign. Thus, letting your customers know you care about them is what makes Tim Hortons distinguish itself from other brands for 41 years.

Reference:
Tim Hortons Found Brand Truth Early