I have read a blog about Mercedes Benz’s new print ads a few days ago, which I found quite interesting. (http://www.drewsmarketingminute.com/2011/10/visual-storytelling.html) The writer invites comments on the effects of the visual ads, the company’s accomplishment with the campaign, and question like “are these ads more about Mercedes drivers or the brand?”

Applying what I learned in marketing class, these ads represent both the drivers and the brand. We, the consumers, are not just purchasing the products or services alone. We are also trying to express our personality and lifestyle, because of a belief that our possessions reflect who we really are. Also, brands have personalities like humans do, and that we are more likely to choose brands with personalities that match ours.

These ads had really gotten my attention, especially the first one. (See photo below)

This ad created a contrasting effect on the left and right brain. You can clearly see that the right brain looks more interesting. It is more colorful and has more pictures. It includes women, a bull, wine pouring out of glass, and has the warm colours (red, orange, yellow), which symbolizes sexy, ambitious, classy, passionate, as well as luxurious to me. On the other hand, the left-brain side is black-and-white, dull-looking, and lacks imagination. I can see this contrasting effect as a hidden message to the consumers that Mercedes Benz is certainly a right-brain brand compared to the other vehicle brands. It is “everything [it] wanted to be” (as stated in the picture).  The words itself is another great way to connect to the consumers. People seeing these words will try to find those that match themselves the most. It adds credit to the effectiveness of the ad. In my opinion, Mercedes Benz had aced the ads by tackling the increasing importance of the psychological factor that consumers bring into their purchases nowadays.

https://www.youtube.com/watch?v=sUtrPUAA74A

Mercedes-Benz C63 AMG Coupe Commercial fits in with the visual print ads marketing strategies.