Reality TV star Kim Kardashian is more an entrepreneur than most might think. This Forbes article talks about the success of her latest  attempt in branching out her business empire, luanching Kim Kardashian: Hollywood, which is a game on the Iphone app store where you can basically simulate the life a celebrity. The media anticipated its popularity, but what is surprising is that the game earned roughly $200 million dollars in revenue despite the app being free. Kardashian was able to make a 45% profit which meant she profited $85 million! More than any of her endorement profits all year!

The numbers are certainly surprising, but I am more impressed with how successful the star was able to utilize her branding. Through her fame in reality TV, she was able to expand her brand into a clothing line, fragrance line, fitness and other endorsements. Most may not agree that she is a savvy business woman, but I think that she is able to do what most businesses fail to achieve, effective branding and marketing. The star has a massive fan base and even those who are not fans pay attention to her. Her game was able to target the desire to become a famous celebrity in young people. Personally, I could tell you that it’s a fairly addictive game and I could see why it is so popular.

Other celebrities just might follow suit on this idea to develop an app based on their branding, but they might not be as successful because they do not have a strong media presence as the Kardashians.

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