Although it’s stated as an ”innocent mistake” by the owner of the Boulders cafe which is in a small town, the discussions between the ”Starbucks” and ”the Boulders cafe” are still ongoing because of some of the customer told that he had gone into Boulders Coffee Lounge because he believed it was a Starbucks store and was disappointed to find that it was not.
In my opinion, even the owner of the Boulders cafe defines their logo as an ”innocent” mistake, it’s very obvious that over the 40 years Starbucks’ name and logo have come to mean great coffee and service to the millions of Starbucks consumers around the world. By this reason, I claim that this issue forms an example for ”deception in advertising”, and because of this, for me, what Boulder cafe has for its logo, not conform to any ethical issues!
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