In February, Toronto restaurant Mildred’s Temple Kitchen launched a promotion suggesting Valentine’s Day diners expand their sex lives beyond their bedrooms and into the restaurant’s communal washrooms. This advertisement, raced around the world very quickly via blogs, facebook, twitter, etc. Do you think is it Courageous. Controversial. Canadian?
Actually, it’s kind of unCanadian advertisement as most companies in Canada prefer staying safely in thir comfort zone without taking so much risks. But in the contrary, Mildred’s used this promotion not just for the Valentine’s day but for the whole weekend! In my opinion to prevent the promotion from blowing up their own face’s, the company should have a really strong discipline, otherwise it can be ended with very bad results, i.e. bad reputation.
In a nutshell, I believe that, the decisions or promotions like the one in the example, can be very risky when it’s not planned well. Honestly, I didn’t find it ethical too, according to my interpretations; they used the sexuality in order to increase their profit.
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