After reviewing the positioning of the brands, the positioning of the new Iphone 4G came into my mind. Apple as a growing company, producing some new technologies almost twice in a year! In each time, they should come up with a brand new way to keep the consumers needs in a same level and make them satisfy with their new product. For Iphone 4G, they chose a brand name, which is similar to “3GS” . In my opinion the name of the product is very effective in reflecting that the new model is well-equipped than “3GS”. The touch screen function and the main system of the phone is same with Iphone 3GS, furthermore, the phones are shown parities by their sizes and weighs. On the other hand, it has some distinctive specialities which attract the consumers such as: having larger battery enduring time, flash, front camera(which provides camera call), 5MP camera e.t.c.
Because of the cost of this phone is more than Iphone3GS, 4G is more expensive than that, but I believe that if the consumer is able to think the opportunity cost of buying the 4GS, he/she is going to realize that it2s more beneficial and logical to buy Iphone4G. To sum up, Apple did a great job while positioning the new Iphone to the markets (successing in keeping the balance of disparities and parities with the Iphone3GS). Their success can also obviously seen from the phone companies reports, which are
stated that they all run out of their stock and have waiting lists include of thousands of people.
Categories: