Nestlé is a multinational food and beverage company that is among the pioneers in changing the role of business by creating social value. From its tagline “Good Food, Good Life”, Nestlé’s commitment to societal progress is crystal-clear, a goal that is advanced with simultaneous improvements in economic competitiveness.
Nestlé has reconceived its products and markets by tackling nutrient deficiencies in the diverse countries where it operates. The company investigates nutritional gaps in different locations to produce goods fortified with the vitamins and minerals that are lacking, introducing iron-strengthened milk in the Philippines, for example, where 35% of children are anemic. As a result, not only is the firm improving the health of local populations, but also increasing its profits through the sales of 150 billion fortified products in 2012.
Furthermore, through the Nestlé Cocoa Plan, Nestlé provides training to poor farmers in developing countries, redefining productivity in the value chain and fostering sustainable practices. Similarly, its improved environmental performance through optimized packaging, manufacturing and transportation processes is another way in which Nestlé is achieving social progress in a cost-effective manner.
Clearly, CSV is no longer a utopia, but a reality with the power to redefine business and transform the world.
Websites:
http://www.theguardian.com/sustainable-business/nestle-fairtrade-kit-kat-ivory-coast
http://www.nestle.com/media/newsandfeatures/nutritional-landscaping (Image)
http://www.nestle.com/media/newsandfeatures/la-penilla
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