Play Nice, Boys

I have been paying a lot more attention towards male grooming product brands ever since I started working on my group project, what with Axe as our focus company. Which is why I noticed this picture I stumbled across yesterday…

Ouch! Although Old Spice may have eclipsed all other brands in the category for now with the success of Old Spice Guy, Canadian marketers for Axe have come up with a cheeky proclamation that is sure to get people talking.